the chris hood digital show
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Understanding Leads with Mark Osborne
September 25, 2023
In business, "leads" often conjure images of endless lists, cold calls, and mass emails. However, the real game-changer differs from the quantity of leads you generate and the quality. According to a recent study, 79% of all B2B leads don't convert to sales, emphasizing the importance of quality over quantity. In addition, B2B buyer behavior has shifted toward B2C-like experiences: they leverage information, proactively look for relevant content, and expect customized offers. On this episode, Mark Osborne, Author of "Are your Leads Killing your Business?" and Founder of Modern Revenue Strategies, joins the show to discuss strategies for generating high-quality leads, understanding your customers, and maintaining a laser-focused approach to your offerings.
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People Analytics with Neha Naik
September 11, 2023
Businesses are increasingly recognizing analytics' value in decision-making across various domains. One significant area experiencing a revolution is Human Resources (HR), now increasingly called People Operations or People Analytics. As of this year, 30% of new hires leave within 90 days. The reasons aren't shocking: 43% say the role didn't meet their expectations, 34% left because of a specific incident, and 32% didn't think the company culture was a good fit. In this episode, Neha Naik, CEO and Founder of RecruitGyan, joins us to discuss how people analytics offers insights for understanding the employee lifecycle, from hiring with the right expectations to ensuring a cultural fit.
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Sales Storytelling with Tom Jackobs
September 4, 2023
In an era defined by data, analytics, and ROI metrics, it's easy to overlook the timeless power of a good story. We often associate storytelling with campfires and bedtime routines rather than conference rooms and quarterly earnings reports. However, the art of storytelling is not just for novelists and filmmakers; it is an invaluable tool in the world of sales and business. One of the most cited statistics supporting this idea is from psychologist Jerome Bruner, who found that facts are 20 times more likely to be remembered if they're part of a story. This statistic not only underscores the incredible retention power of stories but also demonstrates their capacity to influence and persuade — two critical elements in sales. On this week's episode, we are joined by Tom Jackobs, Entrepreneur and Coach, to discuss why storytelling works and how to harness its power to drive sales.
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Application Development with Sardor Akhmedov
August 28, 2023
The Evolution of Application Development: Beyond Mobile and Towards a Multisensory Future Application development has been a constantly evolving landscape. From the early days of desktop software, we transitioned to web applications and mobile-first designs. In 2023, mobile apps are expected to generate revenue exceeding $935 billion, and the combined number of mobile apps on the Google Play Store and Apple App Store exceeds 5.7 million. In today's episode, our guest is Sardor Akhmedov, co-founder of Jafton, to discuss the changing landscape of app development and how new technologies impact how consumers engage with companies.
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Change Management with Kerry L. Bass
August 23, 2023
The only constant in this world is change. For today's business landscape, this has never been truer. According to a report from McKinsey & Company, 70% of all transformations fail. This stark statistic underlines the challenges businesses face with change management. Navigating these improvements requires a structured approach, a clear vision, and committed leadership to overcome the daunting odds. In this episode, we are joined by Kerry Bass, Founder and CEO of Potential to Reality Consulting, to explore the essentials of change management, popular frameworks, and consider how AI and a clear purpose play a pivotal role in successful transformation.
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Personal Transformation with Bella Bardswell and Alicia Paterson
August 7, 2023
In today's rapidly evolving world, the skill of 'transformation' has gained importance, whether it's about adjusting to the pace of technological advancements or traversing through different career paths. In this episode, we are joined by Alicia Paterson, Transformation Magician at Redshift Up, and Bella Bardswell, Co-founder of Stellafai, to discuss adapting to disruptions and our unique journeys through personal transformation.
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Innovative Cultures with Colin Duff and Mike Kaeding
July 31, 2023
Innovation is more than just a buzzword. It's a culture, a mindset, a journey that companies embark on to disrupt traditional business models, explore uncharted territories, and create transformative solutions. So, how does an organization build a culture of innovation? How do we handle failures along the way, and where does the customer fit into this narrative? In this episode, we are joined by Colin Duff, CEO of Mosaic Innovation, and Mike Kaeding, CEO of Norhart, to discuss the value of customers in building cultures of innovation.
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Consumer Behavior with Anne Laffin and Joseph Lenard
July 10, 2023
Over the last 20 years, technology has significantly altered the landscape of consumer behavior, transforming how we shop, pay, and interact with products and services. The rapid development of e-commerce platforms, digital payment methods, artificial intelligence, and an overarching focus on customer convenience has primarily driven this seismic shift. Arguably, one of the most noteworthy changes is the acceleration and convenience of shopping. As of 2023, Global digital commerce sales are valued at $6.3 trillion. It is projected to cross $8.1 trillion by 2026. In this week's episode, we are joined by Anne Laffin, Founder of Fin Marketing Management, and Joseph Lenard, author, and speaker, to discuss the continuing evolution of consumer behavior due to digital disruption.
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Search Optimization with Brandon Leibowitz and Jesse Ringer
July 3, 2023
The crucial role of Search Engine Optimization (SEO) in the modern business landscape is undeniable. It's not just about being searchable anymore - it's about being found by the right audience, at the right time, in the proper context. But this is harder than you think. Currently, the number of searches on Google daily is over 7 billion - and for SEO, Google uses over 200 factors in their algorithm for ranking websites, creating substantial opportunities and challenges with being found online. Today we are joined by two SEO experts, Brandon Leibowitz, Founder of SEO Optimizers, and Jesse Ringer, Founder of Method+Metric, to discuss the shift in SEO due to new media forms and the influence of AI on search.
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Human Connectivity with Raj Goodman Anand and Jane Peacock
June 26, 2023
As we evolve at a whirlwind pace, primarily driven by technological advancement, it's essential to pause, step back, and look at the broader picture. Today, the debate around humanity and technology is more relevant than ever. In a world where the average person checks their phone 144 times a day, and 69% have texted someone in the same room as them, the rapid proliferation of technology in every sphere of our lives raises an important question: Is our increased dependence on technology disrupting the essence of our humanity? Joining the show today are Raj Goodman Anand, CEO of Goodman Lantern, and Jane Peacock, Digital Strategist at Partners in Digital, to explore the intersection of human connectivity and digital evolution.
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Digital Adoption with Jeff Kikel and April Moss
June 19, 2023
We find ourselves increasingly dependent on digital tools and technology in today's rapidly evolving world. According to Gartner, in 2022, Worldwide IT Spending was forecasted to grow by 5.1%, and as of January 2023, there were 311.3 million internet users in the United States. However, simply using these tools doesn't equate to digital adoption. Actual adoption entails integrating digital tools seamlessly into your everyday operations to accelerate business value. Our guests today are Jeff Kikel, President of Freedom Day Wealth Management, and April Moss, Chief Operating Officer of DigiBuild, to discuss how to make the most of digital tools and fully embed them in our work processes to transform our operations.
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Consumer Personalization with Darren Tessitore and Scott Wozniak
June 12, 2023
In a world where businesses compete for consumer attention, personalization has emerged as a critical strategy to foster customer loyalty and engagement. As of 2023, 89% of marketers see a positive ROI when they use personalization in their campaigns. However, at the same time, up to 80% of marketers could abandon personalization efforts by 2025. In this week's episode, Chris Hood sits down with Darren Tessitore, CEO of Thrive Reviews and Scott Wozniak, CEO of Swoz Consulting, to discuss how striking the right balance between automation, which drives scalability, and genuine human connection, which ensures authenticity, can be challenging for consumer personalization.
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About the show
Your digital evolution starts now! The Chris Hood Digital Show is a weekly podcast that offers a diverse guide to navigating disruption and achieving excellence with your digital business through honest conversations on topics impacting us professionally and personally. Hosted by Chris Hood, a visionary digital strategist with over three decades of Fortune 100 experience in business and technology development around the world, the show brings together a powerhouse of global executives and industry experts to share their leading strategies, digital insights, and valuable lessons learned on the cutting edge of innovation, transformation, and digital acceleration. Subscribe now here or on your favorite podcast platform.
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