In this growing technological world, over 2.14 billion people worldwide shop online. This number is expected to grow even larger as years go by. If there is any time to start a transformation strategy to become digitally savvy, it is now! Developing customer relationships is difficult in the modern day. You can’t exactly physically chat with an online client. Luckily, there is a perfect technique to help your business maintain a steady influx of customers regardless. It is called the customer transformation strategy. If you’re a business owner, executive, or even simply an employee who is looking for ways to bump up your customer relations, look no further. Keep reading to know all the tips for gaining and keeping new customers. What Is the Customer Transformation Strategy? Customer transformation is a customer-centric process that allows a business to tweak its products or services to further accommodate the continuously changing customer expectations. According to Chris Hood, customer transformation is a mindset shift. You have to understand your customers to serve them. The main goal of CT is to deliver value to old and new customers, accommodate changing demand, and use these techniques to attract customers. A few examples of customer transformation are having multi-channel communications with your customer or using new data such as customer insights. If you’re looking to know the fundamentals of customer transformation, take a look at Chris Hood’s top tips. You’ll be keeping not only the old customers but the new ones as well with these great techniques. Define Your Customer Is your audience younger? Do they …
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Google’s Area 120 incubator shares 5 lessons on sustaining innovation at scale CIOs often ask Google Cloud: How do you maintain an entrepreneurial spirit and continue to drive innovation at scale? For us, one of the answers has long been our famous “20% time.” For those unfamiliar, this is where employees use 20% of their work time on business-related assignments that might add value to the company. It has led to many successful projects, including Gmail and Google News. As the company scaled, we’ve continued to lean into the concept of 20% time to allow employees to flex their entrepreneurial muscles and innovate within Google, with all the resources we can bring to bear. One example is Area 120, our in-house incubator where Googlers work on 20% projects, 100% of the time. Area 120 was built to provide a purpose-built home for bottom-up innovation at Google. Its job is to take an idea from “zero to one” — proving out that there is a viable Google product opportunity. It funds projects that have impact by bringing learnings, people, and products back into the relevant Google product areas to scale. Twice a year, any Googler can pitch a potential project idea to Area 120 partners. The organization evaluates applications by team and how well the project could fit within key product areas at Google. Projects that enter the program are led with expertise, technological and financial resources. All Area 120 projects are reviewed regularly and successful projects eventually transition out across Google. Examples …
The path to the best customer experience begins with a bang, like a cherry on top of a cupcake. As a stat to demonstrate this, 86% of consumers are inclined to pay more for a product or service, if there is a great customer experience. But what is the cherry on top of a cupcake telling consumers? It’s telling them that their experience at this company is the best they’ve had. It is, quite literally, the finest customer experience they will ever have. How do you develop a blueprint for the best customer experience? Where can you find examples? How do you cultivate a culture of great customer transformation? By 2022, global spending on CX is estimated to reach $640 billion. These are all questions you’re sure to have, especially if you care for your customers. With his certain expertise and adept advice, Chris Hood will hand you the cherry to top off your blooming customer service. Continue reading for all of the tips and tricks to customer transformation and acquisition. Top Tips for Creating the Best Customer Experience As the head of Business Innovation and Strategy at Google, Chris Hood has abundant experience in what makes the ideal customer service. With these four tips, learn the essentials in gaining and keeping a dedicated consumer. 1. The Power of the Customer Transformation Life is ever-changing. To expect something to never change is to expect the impossible. In terms of customer experience, this is where the term customer transformation is coined. Customer …
Original article posted at: Business System Guide The Application Programming Interface or API is what has enabled the connected web we work and live with today. It empowers businesses to be innovative and more collaborative, faster. The only problem is with great integrations comes great responsibility. By APIs allowing for technical interactions across organizations and industries, it’s also broadening the attack surface of your company. Exponentially. In fact, API attacks are up 681% in the last year. And Gartner had accurately predicted that by 2022, API abuses have become the most frequent attack vector resulting in data breaches for enterprise applications. So how do you get the benefits of APIs without the downsides? We reference five API security experts to offer you five API security tips that you can’t miss. The Complexity of API Security As ProgrammableWeb’s David Berlind put it, API security is more complicated than you think. And for at least the last decade of APIs driving the move to mobile, SaaS, integrated workflows, the Internet of Things, cryptocurrencies, and more, APIs have been ripe for the attack. Because, in the end, APIs are a facilitator of data. Back in 2014, Berlind accurately predicted: “Imagine all that data that’s being collected in these hacks, and the culture of publishing data on the internet, sooner or later, entire profiles of people are going to be available online.” He continued, “Your name, your personal address, your phone number, your date of birth.” All this is happening at scale. In our homes, our cars, our hospitals, and our governments. …
Chris Hood is on the show this week, a Googler who is head of business platform strategy and host of the similarly named Google podcast “That Digital Show”. Chris talks us through his rich history of how working in a movie theatre helped to develop a love for TV and media. This led to his work transforming how users engage in content at Fox for shows including Glee, Gotham, Sleepy Hollow, and American Idol. We talk about his passion for gaming and his work at Electronic Arts And of course, we’ll talk about “THE GOOGLE”, what it takes to get hired there, the power of Google’s data and what it means to be head of business strategy. Edited by: Simon Hoerner Produced by: Samuel Gregory and Chris Addams Theme Music by: Chris Addams Sponsored by: Jupiter and the Giraffe Website: https://thattech.show YouTube: https://www.youtube.com/channel/UC4paazkqrlwtB_WW28w4Gsg Instagram: @thattechshow_ Patreon: @thattechshow LinkedIn: linkedin.com/company/thattechshow/ Get in touch: [email protected] Episode Transcript Notice an Error? Our transcripts are automatically generated. If you notice something offensive, please let us know! 00:00Chris H.Hello. My name is Chris hood and I do a lot of things. I am a digital strategist and tech guru will say, and I currently work at Google. 00:11Chris A.How did you get into being a tech guru at Google? What’s the path to get there? Yeah, let me take my notebook out one second. Right? Carry on. 00:22Chris H.Yeah, I’m sure that’s a question. A lot of people are asking. The beauty of it is it’s actually fairly …
What is an API First strategy and how does it help marketer deliver unique, engaging and connected experiences to customers while generating innovation at scale? What are the opportunities to monetize data through APIs for businesses ? Chris Hood is the Head of Business Innovation & Strategy at Google. In this conversation on Jagged with Jasravee he answers the above mentioned questions and many more. API as Application People Interface Chris Hood argues that those who believe that API’s are nothing but integrators, will be the first people who are going to go out of business ! It is important to look at APIs as Application People Interface because that’s what they do. They’re not just an interface between a technology and technology. But when we look at it from a business lens, and we say things like “I’m driving down the street, and I want to connect directly with my grocery store, so that I can get my Ben and Jerry’s chocolate chip cookie dough ice cream” that’s a people connector. The API is providing an interface between my car and my grocery store and therefore API is creating an experience for me. Chris advocates the use of Outside-In approach whereas most businesses use an inside out approach. He argues that the organizations should ask a question about what is the value of connecting this system with this system? What is it actually going to give my customer? So even if we say something like “I’m going to connect this …
Problem: How can businesses operate in the cloud? Despite being digital natives and meant to work in the cloud, even SaaS companies have difficulty navigating cloud solutions. It is always about deciding whether they should build from scratch or purchase a product. As a result, teams typically get stuck in technical debt. So, how can companies, even those in the tech sector, operate in the cloud? Cloud solutions might start with SaaS platforms that are native to the cloud. We typically call them digital natives because they were built and formed and designed to live in the cloud. Yet, even digital natives struggle from time to time with just that. Do we build something, or do we buy something? Do we get something off the shelf or build it from scratch? And when we think about elements like technical debt, whether you buy it or build it, you’re going to encounter technical debt. You mentioned, “Hey, if we build this or buy it, one way or the other, we’re going to be stuck with this.” Everyone deals with that. They’re always putting something in place, and then we’ll call it “stuck with it.” Find the Right API Structure and Avoid Technical Debt APIs allow companies to be more agile, especially when they want to make a change. Chris believes that if you have the right API structure in place, you can plug and play different technologies, in theory. Regardless of your decision, whether you’ll buy, or build, here are some …
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