The Chris Hood Digital Show

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The Chris Hood Digital Show - Episode 41 - Julien Willard
The Chris Hood Digital Show
Data Strategy with Julien Willard
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Data Strategy with Julien Willard

Data Strategy with Julien Willard

Data drives innovation by informing strategic decisions and powering AI, yet harnessing its full potential requires overcoming challenges like bias and privacy concerns. This article explains data types (structured, unstructured, semi-structured), and the importance of data's breadth, diversity, and depth in developing effective strategies. Julien Willard discusses implementing robust data governance, AI analytics, and embracing decentralized data architectures to enhance security and compliance, navigating the evolving data landscape effectively.

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Life Adventures with Dave Albin

Life Adventures with Dave Albin

In modern business, integrating adventurous events like fire walking is pivotal for team building and enhancing productivity. This practice not only challenges individuals to overcome personal limits but also fosters deep bonds and mutual trust within teams, translating into improved collaboration and a proactive workplace culture. Dave Albin from Firewalk Adventures highlights how these experiences transform team dynamics and lead to sustained company growth and resilience. Adopting such life adventures in corporate strategies effectively prepares teams for business challenges, fostering a culture of courage, unity, and innovation.

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People Development with Harrison Tash

People Development with Harrison Tash

People development goes beyond traditional HR practices, focusing on nurturing and empowering employees, ultimately leading to positive organizations. According to a study by the Association for Talent Development (ATD), companies that invest in comprehensive training and development programs enjoy a 24% higher profit margin than those that spend less on training.  In this episode, we are joined by Harrison Tash, Founder of Living Water, to discuss how focusing on nurturing and empowering employees can lead to tangible benefits such as enhanced performance, innovation, and growth.

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Marketing Strategies with Eric Fulwiler

Marketing Strategies with Eric Fulwiler

Marketing strategies have evolved far beyond mere promotional tactics; they've become an art form of storytelling that shapes perception and influences behavior. With companies dedicating an average of 10.7% of their revenue to marketing budgets in 2023, the significance of crafting compelling narratives is more apparent than ever. To drive growth and foster meaningful connections, organizations must adopt a holistic approach to customer-centricity, ensuring every facet of their marketing aligns with the customer's journey and aspirations.  On this episode, we are joined by Eric Fulwiler, Co-founder and CEO of Rival, to discuss rethinking marketing not just as a tool for selling but as a research and development function that continually adapts to the ever-changing needs and desires of the audience.

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Social Engagement with Bogomil Stoev

Social Engagement with Bogomil Stoev

LinkedIn, a major professional networking site, is crucial for enhancing connections and industry presence with over 1 billion users worldwide. The latest episode with Bogomil Stoev discusses maximizing LinkedIn through strategic commenting and personal engagement tactics, while also addressing the challenges AI poses to authentic interactions. As AI automates social engagement, finding a balance between efficiency and genuine connection is paramount, with sentiment analysis helping tailor strategies for deeper brand insight and trust. The future of networking on LinkedIn relies on integrating AI to augment human interactions without losing authenticity.

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Positive Morale with Derick Johnson

Positive Morale with Derick Johnson

In today's corporate world, the significance of a positive work environment cannot be overstated. The core of such an environment lies in fostering a culture where employees feel valued, inspired, and connected. This ethos begins with a holistic wellbeing approach, encompassing mind, body, and spirit. A study by the American Psychological Association revealed that 93% of employees who felt valued reported higher levels of motivation and engagement. Regular feedback mechanisms and recognition programs can further solidify this sense of value among the workforce. In this episode, we are joined by Derick Johnson, US Army Veteran, Life Coach, and Trainer, to discuss nurturing an environment where every individual can thrive and contribute meaningfully.

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AI Careers with Ben Gold

AI Careers with Ben Gold

AI is revolutionizing career advancement, with 64% of companies adopting AI technology. Despite concerns about job loss, research suggests AI will create 97 million new jobs in the next five years. Ben Gold, an AI consultant, discusses AI's impact on careers. Job seekers use AI to tailor resumes, leading to higher interview call rates. AI also helps candidates analyze job postings, tailor applications, and uncover new career paths in marketing, automation, and prompt engineering. AI specialists are in demand to navigate and leverage the evolving AI-driven career landscape, ensuring relevance and success in the future of work.

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Co-Creation with Katrin Zimmermann

Co-Creation with Katrin Zimmermann

Co-creation, the collaboration of different stakeholder groups like customers, employees, and even artificial intelligence (AI), is a fundamental strategy in cultivating innovation. In this episode, we are joined by Katrin Zimmerman, CEO and Managing Director of TLGG Consulting, to discuss the process of co-creation and how organizations benefit from an open innovation model. These approaches transcends traditional boundaries and opens new growth pathways. It brings diverse perspectives into the ideation process, ensuring products and services resonate with the target audience. AI plays an important role, providing insights into consumer behavior and trends. Despite challenges like aligning varying viewpoints and managing intellectual property rights, co-creation can promote continuous innovation and foster stronger brand-audience relationships. The future of innovation is increasingly collaborative, with co-creation at the forefront.

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Positive Cultures with Matthew Rolnick

Positive Cultures with Matthew Rolnick

Building a successful organizational culture is vital for business success, with alignment to company mission, professional development, meticulous hiring, customer-centricity, and encouragement of innovation being key factors. Matthew Rolnick, VP of Strategy and Innovation at Yaymaker, explains that leaders need to communicate company goals clearly, nurture employees' skills, hire individuals aligning with the company's values, prioritize customer satisfaction, and foster a supportive environment for novel ideas to create thriving cultures. This yields engagement, attracts top talent, and drives business success, notwithstanding the continuous efforts and commitment required.

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Market Appeal with Shannon Peel

Market Appeal with Shannon Peel

In the ever-evolving marketplace of the digital age, brands face the formidable challenge of reaching customers and resonating with them on a deeper level. The site Funnel Amplified shows that consistency in branding efforts can bolster a company's revenue by up to 33%​​. This stat underscores the significance of a cohesive strategy in unlocking market appeal—a multifaceted approach that harmonizes technology, storytelling, and value alignment to meet and exceed customer expectations. This week, Shannon Peel, author, speaker, and owner of MarketAPeel, joins us to discuss telling the right story to the right audience at the right time to gain the authority you need to build a trusted brand.

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Business Automation with Quinton Newman

Business Automation with Quinton Newman

Business automation, propelled by Artificial Intelligence (AI), is revolutionizing industries, offering benefits and posing new challenges. With 45% of businesses utilizing automation technologies for cost reduction and operational efficiency, the automation systems market is set to reach $26 billion by 2025. However, aspects like job displacement, data biases, and privacy concerns add complexity. Businesses need to balance the benefits of automation, like cost savings and accuracy, with the potential pitfalls — substantial initial investment, system reliability, and impact on employment and data security. In this episode, we are joined by ​​Quinton Newman, CEO of Capri AI, to discuss how business automation enhances efficiency and carves out new pathways for innovation and cost management.

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Marketing Disruption with Rick Elmore

Marketing Disruption with Rick Elmore

Digital innovation poses challenges and opportunities for leaders in marketing, who need to balance the use of new tools and personalization. Personalized approaches significantly enhance customer relationships, evidenced by 99% of marketers. Technologies like AI offer advantages in personalizing content and aiding data analysis, but human creativity remains vital in creating impactful campaigns. Handwritten notes also play a significant role in fostering personal connections. Successful marketing strategies require a harmony between technology and human creativity.

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About the show

Your digital evolution starts now! The Chris Hood Digital Show is a weekly podcast that offers a diverse guide to navigating disruption and achieving excellence with your digital business through honest conversations on topics impacting us professionally and personally. Hosted by Chris Hood, a visionary digital strategist with over three decades of Fortune 100 experience in business and technology development around the world, the show brings together a powerhouse of global executives and industry experts to share their leading strategies, digital insights, and valuable lessons learned on the cutting edge of innovation, transformation, and digital acceleration. Subscribe now here or on your favorite podcast platform.

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