Our recent CIO survey with Oxford Economics contained a few takeaways that stood out to me: most companies are using API-first strategies, and those most committed to this concept report faster innovation and greater value from business partnerships. Even so, the survey indicates that a healthy minority of enterprises still think of APIs in integration-first terms. This mindset can block these organizations from many of today’s most important business opportunities and impede their ability to adapt to new opportunities that may emerge …
Category: Articles
Today, retail customers have more digital-first, convenient ways of shopping than ever before. And APIs are one of the critical pieces of technology that have made this possible by giving retailers the ability to transform their …
It's no secret that most businesses are scared of failure. They spend time trying to avoid mistakes at all costs, even if it means not taking risks or driving innovation. But suppose you want your business …
In 2020, virtually all industries, from retail and manufacturing to finance and hospitality, shifted how they do business. The uniting trait across all of them? A sharpened, more urgent focus on digital maturity and an API …
Many of today’s most successful and technologically-adept companies view and manage their application programming interfaces, or APIs, as products — not merely as middleware that forges a connection but as software products that let developers leverage data and functionality for …
Product teams often serve as the nexus between all organizational units within a company, but often lose sight of developing API Products to ensure that cross-functional alignment drives success. At their most empowered, product owners are …
In my experience as a digital consultant for Google Cloud’s Apigee team, I’ve found that when a technology gets classified as “middleware,” it’s often encumbered with a scarlet letter of sorts. Business leaders find it unexciting …
Content development is not as scary as it may sound. In fact developing unique content to be used online is much easier than you’d expect. As you’ve probably heard, ‘content is king,’ and the seemingly endless …
In e-commerce, shopping cart abandonment is ubiquitous. A meta-analysis conducted by the Baymard Institute found that about 70 percent of all online shopping carts are abandoned. Chris Hood discussed this issue along with several ideas around …
Online learning has evolved tremendously over the last decade, and as technology has helped us learn through new channels, it has also developed new challenges that some argue put learners in a passive role and reduce …
Digital marketers are truly multifunctional people. The statement is increasingly more true as businesses navigate social media, user experiences, SEO and coming up with new ways to connect with customers. In a recent article by Alina …
Customer centricity is not a new concept. Until they changed their slogan in 2014, Burger King had been telling customers to “Have it your way” for 40 years. Harry Selfridge, the founder of Selfridge’s department store, …
There’s no doubt that the pressure of rapidly evolving technology has affected business culture. The speed at which changes are being adapted is increasing, which means that businesses who embrace a less top-down culture and open …
Customer experience and technology must be treated as a shared relationship. At the core of a digital strategy, both must rely on each other to thrive. Creating exceptional experiences depend on businesses understanding these key trends …
Many people would consider a lack of pizza as an omen to the apocalypse. However it’s not the lack of pizza that is creating a stir, it’s what’s causing the shift in the pizza industry that …
All businesses, no matter their size, are composed of different departments, each with distinct yet overlapping responsibilities. The ability to effectively establish processes that allow for these different departments to collaborate can make or break a …