Many of today’s most successful and technologically-adept companies view and manage their application programming interfaces, or APIs, as products — not merely as middleware that forges a connection but as software products that let developers leverage data and functionality for new purposes, digital experiences, and business opportunities. These APIs should be easy to consume and helpful to developers building the digital experiences that partners, customers, and employees are asking for. APIs have been around for decades as a systems integration technology and are not …
Category: Articles
Product teams often serve as the nexus between all organizational units within a company, ensuring that a specific line of business follows a clear roadmap and that cross-functional alignment drives success. At their most empowered, product …
In my experience as a digital consultant for Google Cloud’s Apigee team, I’ve found that when a technology gets classified as “middleware,” it’s often encumbered with a scarlet letter of sorts. Business leaders find it unexciting …
Content development is not as scary as it may sound. In fact developing unique content to be used online is much easier than you’d expect. As you’ve probably heard, ‘content is king,’ and the seemingly endless …
In e-commerce, shopping cart abandonment is ubiquitous. A meta-analysis conducted by the Baymard Institute found that about 70 percent of all online shopping carts are abandoned. Chris Hood discussed this issue along with several ideas around …
Online learning has evolved tremendously over the last decade, and as technology has helped us learn through new channels, it has also developed new challenges that some argue put learners in a passive role and reduce …
Digital marketers are truly multifunctional people. The statement is increasingly more true as businesses navigate social media, user experiences, SEO and coming up with new ways to connect with customers. In a recent article by Alina …
Customer centricity is not a new concept. Until they changed their slogan in 2014, Burger King had been telling customers to “Have it your way” for 40 years. Harry Selfridge, the founder of Selfridge’s department store, …