There’s no doubt that the pressure of rapidly evolving technology has affected business culture. The speed at which changes are being adapted is increasing, which means that businesses who embrace a less top-down culture and open …
Tag: Digital Strategy
Customer experience and technology must be treated as a shared relationship. At the core of a digital strategy, both must rely on each other to thrive. Creating exceptional experiences depend on businesses understanding these key trends …
All businesses, no matter their size, are composed of different departments, each with distinct yet overlapping responsibilities. The ability to effectively establish processes that allow for these different departments to collaborate can make or break a …
Pagezii connected with 30 digital marketing experts to find out what their favorite Chrome extension is and how they use it to enhance their marketing efforts. The idea behind the article is “to help every Marketer …
I had the privilege to chat with Nicole Jones at Kintone and discuss a few hot topics in today’s business world. Kinetone’s Transformation Talk is an ongoing series featuring leaders who have led impactful change initiatives …
In today’s marketing world, personalization is extremely important. Companies such as Netflix and Facebook have spent millions in recent years to create experiences for users that are unique to them. The video game industry has leveraged …
Joe Strangarone, President of MRC, just wrote an article on 5 obstacles that hold IT departments back in which I have a few quotes. The article deals with challenges businesses face with supporting their IT department. …
If you want a great insight on digital marketing trends for 2016, you might want to check out this article by Angela Stringfellow over at Docurated. A panel of 72 marketing professionals outline their personal insights …
Making major changes is never easy for any business. But the costs of change usually bring their own rewards. In the case of digital transformation, advances in the way we use data, how we relate to …
I was recently asked to speak at Apigee’s I Love APIs City Tour in Los Angeles. It was a fun event, casual and memorable. If the City Tour comes to your area, I would highly recommend …
If you believe you need to write a business plan for your new startup, consider these tips from 9 entrepreneurs. What information should you focus on in your plan, what tools should you use to write …
Apigee has released their nominees for this year’s Digital Accelerator Awards. In that list, I’m excited to be nominated for the Top API Innovator of the year award. This category recognizes a technology leader who has …
Last year we shared some insights with Nicholas Bodell in a series he wrote about the importance of video in your digital strategy. No we wanted to look back and see if our strategies have changed …
The 4th Industrial Revolution is upon us, and it’s time to embrace it. Robotics, artificial intelligence, the internet of things, are all built on the foundation of APIs (Application Programming Interfaces). Jennifer Yeadon at SmartFile just …