Speed to Value Executive teams across all industries are using digital technologies like Robotic Process Automation (RPA) for greater innovation, business transformation, operational efficiency, and speed to value—and intelligent automation is proven to be the shortest path to success. In this episode, Chris Hood is joined by Neeraj Gokhale from Automation Anywhere and Vikas Anand from Google Cloud to discuss how the two companies are partnering to speed value creation for every enterprise using intelligent automation. The team will share how Automation Anywhere’s RPA platform, Google’s Apigee API platform, and associated Google Cloud technologies like Google AI can transform customer …
Tag: Digital Transformation
As UX and business strategies collide, experiences become more complex. Some have even said that over a quarter of large enterprise apps will be multiexperience by the year 2023. But why is that important, and what do you get for embracing that? This article will help you understand what multiexperience is, why it is important and how you can apply it to your business. So, read on to learn about why multiexperience is the future of customer journeys and business value. What Is Multiexperience? Multiexperience refers to the various combinations of modalities (e.g., touch, voice, and gesture), devices, and apps that users interact …
Despite innovation itself being very difficult to measure, we should still aim to foster a culture of innovation where we work. One of the issues with this, though, is the question of how to do that and what to do with it once you have it. Lucky for you, people have already answered some of these questions. This article will help you understand what a culture of innovation is, what its benefits are, and what you need to foster one. By the end, you should be able to help your company create such a culture and in doing so lead it to …
Now, more than ever, there is an urgency to incorporate diversity and inclusion into every aspect of your organization. Not only because it enhances your ability to be responsive to users and customers, but because it builds trust and a sense of belonging for your employees. Companies have seen massive amounts of change in the past few months. As operations return to capacity, innovation will be vital to accelerating transformation and preventing future disruptions. This is achieved across your organization’s people, processes, data, and technology. In this episode, Chris Hood joins Bella Bardswell and Finn Toner to take an inside …
When you think about a successful company, what do you see? Visionary growth? An in-depth understanding of the industry’s market? A company with a strategy that encompasses not only the technological standpoint but also the cultural standpoint? Yes! All of these make a company great, but something else sets thriving companies apart from those who aren’t doing as well. An innovative culture. A company that fosters a culture of innovation is sure to have continued success for the years that they are in business. If you are looking for more information on how to create a culture of innovation, then …
Customers today are more different than ever before, and their expectations shift quickly. This is where customer transformation begins. The modern consumer is more digitally savvy. They also spend their money on items that matter and toward businesses they want to support. But these are facts that the average business already knows. The question is, how can you use this to your advantage? Businesses have previously been told to adopt a digital transformation plan. However, you should look into a customer transformation strategy for the best results. That’s because your customers have more power than you think. But what does …
Chris Hood is a passionate speaker, podcast host, digital strategist, and writer. He currently works at Google as the Head of Business Innovation & Strategy. His leadership and strategic insights on digital and business transformation have propelled digital success at the firm. For more information, click here. FOR IMMEDIATE RELEASE Los Angeles, CA, September 17, 2021 – Chris Hood is a passionate speaker, podcast host, digital strategist, and writer who has made a career out of storytelling. His career experience spans over three decades in television, film, music, and video games. He started as a film student, and theatre attendant was propelled by his …
Our recent CIO survey with Oxford Economics contained a few takeaways that stood out to me: most companies are using API-first strategies, and those most committed to this concept report faster innovation and greater value from business partnerships. Even so, the survey indicates that a healthy minority of enterprises still think of APIs in integration-first terms. This mindset can block these organizations from many of today’s most important business opportunities and impede their ability to adapt to new opportunities that may emerge in the future. Being API-first means anticipating that an API may have many use cases and enable numerous business opportunities. …
This week, Google Cloud focuses on retail by sharing a series of podcasts that takes a closer look into how cloud technologies have shaped the retail industry over the last year. In this series, you’ll hear real-life lessons from the industry’s best. These honest conversations will provide insights to help you, wherever you are, in your transformation journey. Our Retail Takeover features a series of conversations with leading brands and retailers where we dig a little deeper into what it’s like to be a leader in today’s landscape. Listen to additional episodes featuring Ulta, Albertsons, Crate & Barrel, and Zulily. …
It's no secret that most businesses are scared of failure. They spend time trying to avoid mistakes at all costs, even if it means not taking risks or driving innovation. But suppose you want your business to grow and be successful in the future. In that case, you have to learn how to embrace failure as a part of the process, especially since disruption and change can happen at any moment. …
Accion has a commitment to support families and small businesses in the Northern Triangle countries – Guatemala, Honduras, and El Salvador – and help address the root causes of migration. Over the next three years, Accion, a global leader in microfinance and fintech impact investing, will provide advice, guidance and consulting services to the financial institutions that are helping micro and small business owners in the region – ultimately benefitting more than 400,000 people. In making this commitment, Accion is a founding partner in Vice President Kamala Harris’ recent call to action to support economic development in the region. In …
Some of the most important data at your company isn’t living in databases but in documents, and marketing assets. Yet most companies are still manually writing copy and are reliant on guesswork to get consumers to click or share. Organizations are also leaving heaps of value on the table in the form of new and better social marketing that can be unlocked with artificial intelligence applied to the process. In this episode, we chat with Kate Bradley Chernis, CEO of Lately.ai to learn what she thinks about life, music, innovation, and how her company is reinventing social marketing with artificial …
APIs are the backbone of digital transformation, and they are essential for business innovation. With APIs, you can securely share data and functionality with developers both inside and outside of your organizational boundaries, letting you build applications faster, seamlessly connect and interact with partners, and drive new business revenue. APIs are a force, that surrounds us daily in everything we do. In this episode, Warren Chuei shares with us insights on building a culture of open innovation and the importance of looking from the outside-in so innovation can have a massive impact on strategic objectives for your business. To remain …
In 2020, organizations worldwide quickly realized that digital transformation is the biggest driver of their business strategy and APIs are central to the successful execution of any effective digital transformation. In fact, API traffic for Apigee customers increased 46% year-over-year, to 2.21 trillion calls, between 2019 and 2020. Also, our research indicates that nearly one in two organizations report either increasing their digital transformation investments or completely evolving their strategies to become digital-first companies. This report captures insights from global IT leaders to understand what’s driving their API strategy and digital transformation. Join us to stay current on the latest …
In 2020, virtually all industries, from retail and manufacturing to finance and hospitality, shifted how they do business. The uniting trait across all of them? A sharpened, more urgent focus on digital maturity and an API Economy. In fact, according to our new report, 75% of companies continued focusing on their digital transformation initiatives, despite all the disruptions, and almost two-thirds of those companies actually increased their investments and efforts. APIs replace incompatibilities created by different platforms by enabling once separate software components to communicate by allowing customer-facing, customizable interfaces. APIs have significantly increased connectivity and data exchange. Every day, …
In this first episode our host, Chris Hood, is joined by guests to discuss digital transformation from three perspectives; business, technology and how that has impacted our current digital world. Special Guests: Rob Parker-Cole Keith Danekind Alicia Paterson Do you have something cool to share? Have questions on your own digital world? Let us know: web: thatdigitalshow.com mail: [email protected] twitter: @thatdigitalshow Links: Apigee – API Management AppSheet Google Cloud Platform Transcript Hide Full Transcript Chris Hood: You are listening to that digital show, the digital transformation podcast presented by Google Cloud to help organizations grow business value in a digital world. Episode one, on today’s show, …
In my experience as a digital consultant for Google Cloud’s Apigee team, I’ve found that when a technology gets classified as “middleware,” it’s often encumbered with a scarlet letter of sorts. Business leaders find it unexciting — so much so that they often resign it to the purview of technology professionals and don’t spare a second thinking about it. Those technology professionals, meanwhile, sometimes recognize that “middleware” can be a misnomer, but may see technologies in this category as little more than bland mechanisms for integrating applications. Bluntly, “middleware” technologies are too often regarded as a dull back-office necessity and …
Content development is not as scary as it may sound. In fact developing unique content to be used online is much easier than you’d expect. As you’ve probably heard, ‘content is king,’ and the seemingly endless need for fresh content is a demand facing everyone with an internet presence. This need is particularly true if you have an online business that you want to grow. Here are 3 easy steps you can use to locate, develop, and distribute any content online. Search for content to write about Your first step is to located sources of information to gather and organize …
In e-commerce, shopping cart abandonment is ubiquitous. A meta-analysis conducted by the Baymard Institute found that about 70 percent of all online shopping carts are abandoned. Chris Hood discussed this issue along with several ideas around what to do about it with Joni Sweet at NCR Silver. “If you’re able to capture their email, you can also send them a message and ask why they abandoned the cart. Offer them a 20 percent discount for completing the survey. That way, you’re incentivizing them to give you the information you need and it might turn into a sale.” If you do …
Digital marketers are truly multifunctional people. The statement is increasingly more true as businesses navigate social media, user experiences, SEO and coming up with new ways to connect with customers. In a recent article by Alina Gorbatch, 14 experts reveal their essential marketing tools. Chris Hood shares some of his favorites, focusing on SEO, Content Scheduling and Performance Tracking. As we build experiences around data, all three of these tools help businesses make better decisions in their marketing efforts. WooRank is a great SEO program. Keeps track of your SEO rank for your site, as well as offers great insights …
What it takes to invent the next breakthrough in technology is an idea, innovation, and the courage to ignore the naysayers. You’ll hear success secrets from today’s top innovators and visionaries and get a sneak peek at what’s brewing in the think tanks of tomorrow. You’ll be introduced to pioneers and entrepreneurs who didn’t get their big break until their 50s and 60s. Listen to my Komando On Demand podcast for inspiration and wisdom from some of history’s greatest minds. Chris along with Marcos Polanco covered a wide range of topics including the evolution of the iPhone, digital transformation, product …
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