Our recent CIO survey with Oxford Economics contained a few takeaways that stood out to me: most companies are using API-first strategies, and those most committed to this concept report faster innovation and greater value from business partnerships. Even so, the survey indicates that a healthy minority of enterprises still think of APIs in integration-first terms. This mindset can block these organizations from many of today’s most important business opportunities and impede their ability to adapt to new opportunities that may emerge …
Tag: Digital Transformation
This week, Google Cloud focuses on retail by sharing a series of podcasts that takes a closer look into how cloud technologies have shaped the retail industry over the last year. In this series, you’ll hear …
It's no secret that most businesses are scared of failure. They spend time trying to avoid mistakes at all costs, even if it means not taking risks or driving innovation. But suppose you want your business …
Accion has a commitment to support families and small businesses in the Northern Triangle countries – Guatemala, Honduras, and El Salvador – and help address the root causes of migration. Over the next three years, Accion, …
Some of the most important data at your company isn’t living in databases, but in documents, and marketing assets. Yet most companies are still manually writing copy and are reliant on guesswork to get consumers to …
APIs are the backbone of digital transformation, and they are essential for business innovation. With APIs, you can securely share data and functionality with developers both inside and outside of your organizational boundaries, letting you build …
In 2020, organizations worldwide quickly realized that digital transformation is the biggest driver of their business strategy and APIs are central to the successful execution of any effective digital transformation. In fact, API traffic for Apigee …
In 2020, virtually all industries, from retail and manufacturing to finance and hospitality, shifted how they do business. The uniting trait across all of them? A sharpened, more urgent focus on digital maturity and an API …
In this first episode our host, Chris Hood, is joined by guests to discuss digital transformation from three perspectives; business, technology and how that has impacted our current digital world. Special Guests: Rob Parker-Cole Keith Danekind Alicia …
In my experience as a digital consultant for Google Cloud’s Apigee team, I’ve found that when a technology gets classified as “middleware,” it’s often encumbered with a scarlet letter of sorts. Business leaders find it unexciting …
Content development is not as scary as it may sound. In fact developing unique content to be used online is much easier than you’d expect. As you’ve probably heard, ‘content is king,’ and the seemingly endless …
In e-commerce, shopping cart abandonment is ubiquitous. A meta-analysis conducted by the Baymard Institute found that about 70 percent of all online shopping carts are abandoned. Chris Hood discussed this issue along with several ideas around …
Digital marketers are truly multifunctional people. The statement is increasingly more true as businesses navigate social media, user experiences, SEO and coming up with new ways to connect with customers. In a recent article by Alina …
What it takes to invent the next breakthrough in technology is an idea, innovation, and the courage to ignore the naysayers. You’ll hear success secrets from today’s top innovators and visionaries and get a sneak peek …
Customer centricity is not a new concept. Until they changed their slogan in 2014, Burger King had been telling customers to “Have it your way” for 40 years. Harry Selfridge, the founder of Selfridge’s department store, …
There’s no doubt that the pressure of rapidly evolving technology has affected business culture. The speed at which changes are being adapted is increasing, which means that businesses who embrace a less top-down culture and open …