In this growing technological world, over 2.14 billion people worldwide shop online. This number is expected to grow even larger as years go by. If there is any time to start a transformation strategy to become digitally savvy, it is now! Developing customer relationships is difficult in the modern day. You can’t exactly physically chat with an online client. Luckily, there is a perfect technique to help your business maintain a steady influx of customers regardless. It is called the customer transformation strategy. If you’re a business owner, executive, or even simply an employee who is looking for ways to bump up your customer relations, look no further. Keep reading to know all the tips for gaining and keeping new customers. What Is the Customer Transformation Strategy? Customer transformation is a customer-centric process that allows a business to tweak its products or services to further accommodate the continuously changing customer expectations. According to Chris Hood, customer transformation is a mindset shift. You have to understand your customers to serve them. The main goal of CT is to deliver value to old and new customers, accommodate changing demand, and use these techniques to attract customers. A few examples of customer transformation are having multi-channel communications with your customer or using new …
Tag: Digital Transformation
Speed to Value Executive teams across all industries are using digital technologies like Robotic Process Automation (RPA) for greater innovation, business transformation, operational efficiency, and speed to value—and intelligent automation is proven to be the shortest path to success. In this episode, Chris Hood is joined by Neeraj Gokhale from Automation Anywhere and Vikas Anand from Google Cloud to discuss how the two companies are partnering to speed value creation for every enterprise using intelligent automation. The team will share how Automation Anywhere’s RPA platform, Google’s Apigee API platform, and associated Google Cloud technologies like Google AI can transform customer engagement, strengthen supply chains, and streamline internal operations by automating workflows that span across multiple systems, teams, and business entities. Special Guests Neeraj Gokhale – Executive VP of Product, Automation Anywhere Neeraj Gokhale has over 20 years of experience as a technology executive, a General Manager, and an entrepreneur, in building and transforming a range of enterprise software and systems businesses – from Software infrastructure to enterprise applications and Cloud-based services. He is a general manager with a balance of strategic analysis and broad operational expertise in product and go-to-market areas. He has extensive M&A, post-merger integration, and business rationalization experience. …
As UX and business strategies collide, experiences become more complex. Some have even said that over a quarter of large enterprise apps will be multiexperience by the year 2023. But why is that important, and what do you get for embracing that? This article will help you understand what multiexperience is, why it is important and how you can apply it to your business. So, read on to learn about why multiexperience is the future of customer journeys and business value. What Is Multiexperience? Multiexperience refers to the various combinations of modalities (e.g., touch, voice, and gesture), devices, and apps that users interact with at their various points during their journey. It’s not exclusively digital but refers to the cross-section of physical and digital experiences. The concept of multiexperience appeared in the world due to talks by Gartner in 2018. These talks discussed how to improve how companies interact with customers on the Internet of Things. The talks focused on the fact that new technologies are becoming a potential avenue for interaction with a customer. They posted that companies should look into these technologies to provide a better user experience. In short, the use of several different communications methods, or touchpoints, can serve …
Despite innovation itself being very difficult to measure, we should still aim to foster a culture of innovation where we work. One of the issues with this, though, is the question of how to do that and what to do with it once you have it. Lucky for you, people have already answered some of these questions. This article will help you understand what a culture of innovation is, what its benefits are, and what you need to foster one. By the end, you should be able to help your company create such a culture and in doing so lead it to success. So, read on for more information and take your organization to the next step. What Is a Culture of Innovation? In many different areas of business and industry, you will find that people define a culture of innovation in different ways. They may even have their own terms for it, such as: Creative entrepreneurship Creativity promotion Organizational creativity Corporate creativity A climate of innovation Organizational innovation These all mean approximately the same thing. Generally, a culture of creativity or innovation encourages new ideas. It fosters the idea that putting forward solutions is a goal in and of itself to …
Organizational Change Episode Overview Now, more than ever, there is an urgency to incorporate diversity and inclusion into every aspect of your organization. Not only because it enhances your ability to be responsive to users and customers, but because it builds trust and a sense of belonging for your employees. Companies have seen massive amounts of change in the past few months. As operations return to capacity, innovation will be vital to accelerating transformation and preventing future disruptions. This is achieved across your organization’s people, processes, data, and technology. In this episode, Chris Hood joins Bella Bardswell and Finn Toner to take an inside look at how Google thinks about organizational development and operates to drive a continuous culture of creativity and innovation. Google’s culture is flexible (employees are encouraged to work when they like and how they like), fun (offices have nap pods, video games, and ping pong), and founded on trust. Collaboration is key – so much so that employees are encouraged to coach each other in the ‘Googler to Googler’ program. This includes key business skills such as public speaking, management, and orientation as well as extra-curricular activities like kickboxing. Building a sense of community is one …
When you think about a successful company, what do you see? Visionary growth? An in-depth understanding of the industry’s market? A company with a strategy that encompasses not only the technological standpoint but also the cultural standpoint? Yes! All of these make a company great, but something else sets thriving companies apart from those who aren’t doing as well. An innovative culture. A company that fosters a culture of innovation is sure to have continued success for the years that they are in business. If you are looking for more information on how to create a culture of innovation, then you came to the right place! We will go over what innovative culture is and what you can do to optimize and improve your company today! What is a Culture of Innovation? A “culture of innovation” is a corporate environment that fosters and supports creative thinking, diverse perspective, and psychological safety. This culture cultivates new ideas and improved products by acknowledging and accepting different ways of thinking and development, both inside and outside of the organization. Exploratory Innovation When people first think about innovation, they think of game-changing ideas that cause revolutions. This type of innovation is considered exploratory innovation. …
Customers today are more different than ever before, and their expectations shift quickly. This is where customer transformation begins. The modern consumer is more digitally savvy. They also spend their money on items that matter and toward businesses they want to support. But these are facts that the average business already knows. The question is, how can you use this to your advantage? Businesses have previously been told to adopt a digital transformation plan. However, you should look into a customer transformation strategy for the best results. That’s because your customers have more power than you think. But what does this mean? How will it benefit your business? What Is Customer Transformation? Customer Transformation is a customer-centric process focused on transforming a company’s products, services, and experiences to meet the continuously changing expectations of digital consumers. We all know that your customers are the ultimate success driver for your business. However, many businesses influence their processes by adapting to digital and enterprise demands. But when you put your focus on other areas, you take away from your customers. Customer transformation tailors your business processes and leverages data to better understand your consumers and deliver better experiences. This is not digital …
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