In an industry that never stops evolving, the National Retail Federation (NRF) is the guiding light for retail businesses navigating through challenges and opportunities. Known as the leading voice for retail, NRF's annual event, The Big Show, has become a cornerstone for the community. It's a platform where the latest technologies debut and retail leaders converge to gain inspiration and forge meaningful connections. As Google Cloud gears up to make its mark at The Big Show, Chris Hood, an author and strategist, engages in an enlightening conversation with Jordan Speer, Research Director for IDC Retail Insights. The discussion revolves around what attendees can anticipate at the event and the key areas that will shape the retail landscape in 2023 and the future.