Going Inside Baseball: Data-driven Audience Engagement

Going Inside Baseball: Data-driven Audience Engagement

That Digital Show
That Digital Show
Going Inside Baseball: Data-driven Audience Engagement
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Major League Baseball is partnering with Google to transform how fans engage with the sport, both on and off the field, using data and AI. In this episode, we chat with Josh Frost, VP of Product Management for Baseball Data. We learn how the MLB is capitalizing on baseball’s rich history – and data – to deliver personalized, immersive experiences for today’s audiences and the fans of tomorrow. Our Telco, Media, and Gaming series goes deep with the industry’s leading innovators to learn how they are evolving the entertainment landscape.

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