All businesses, no matter their size, are composed of different departments, each with distinct yet overlapping responsibilities. The ability to effectively establish processes that allow for these different departments to collaborate can make or break a business. Did you know that 30 percent of employees believe that there is poor collaboration in their organization? And that a stunning 96 percent of executives list the lack of collaboration as one of their biggest downfalls? Failure to enlist appropriate collaborative processes and tools can lead to high employee turnover as well, stalling progress within departments and increasing costs in recruiting, interviewing and …
Tag: APIs
Pagezii connected with 30 digital marketing experts to find out what their favorite Chrome extension is and how they use it to enhance their marketing efforts. The idea behind the article is “to help every Marketer in their day-to-day tasks.” What’s great about the list is that it’s never ending. Our own CEO, Chris Hood contributed to the list with his favorite extension, Oddshot. With the amount of work we do in the video game and entertainment industries, capturing quick clips to share on social media is a necessity. Today’s world is video-centric. So one of my favorite digital marketing …
I had the privilege to chat with Nicole Jones at Kintone and discuss a few hot topics in today’s business world. Kinetone’s Transformation Talk is an ongoing series featuring leaders who have led impactful change initiatives at organizations of all shapes and sizes. The interview covers the topics of positive leadership, empowering employees, reducing shadow IT, support for more female founders to be funded, cultivating customer experiences and deliberate actions to generate a positive corporate culture for success. Leaders must continuously focus on the culture of their company. This goes beyond just saying what your company’s culture is, leaders must …
Joe Strangarone, President of MRC, just wrote an article on 5 obstacles that hold IT departments back in which I have a few quotes. The article deals with challenges businesses face with supporting their IT department. “IT is constantly evolving and leading a team to navigate through that constant change is essential to maintain success,” says Chris Hood. “Budget, vision and management also have a part in developing a poor team. If a business doesn’t place emphasis on their IT team, or there is a low / no budget to hire new talent, the entire organization will suffer. I’ve had …
If you want a great insight on digital marketing trends for 2016, you might want to check out this article by Angela Stringfellow over at Docurated. A panel of 72 marketing professionals outline their personal insights on ways digital marketing may have the largest impact on your business. Add to that the fact that consumer and buyer behavior isn’t static, meaning you must predict these shifts in order to continue reaching your audience on the right channels and with the right messages, and things get pretty complicated. The other challenge is that most marketers don’t have the luxury of endless …
Making major changes is never easy for any business. But the costs of change usually bring their own rewards. In the case of digital transformation, advances in the way we use data, how we relate to each other via social media, and our rapid adaptation of mobile and connected devices all mean that businesses are being obligated to adopt new processes in order to keep up. Organizations who embrace these changes also see an opportunity to leverage these advances in their favor. Changes are being made both internally (within the workplace) and externally (customer relations and marketing). As technology evolves, …
Original Press Release Global Awards Program Sponsored by Apigee Recognizes Individual Innovators and Companies Driving the Digital Economy September 17, 2015 09:00 ET | Source: Apigee SAN JOSE, Calif., Sept. 17, 2015 (GLOBE NEWSWIRE) — Apigee®, (NASDAQ:APIC), developer of an intelligent API platform for digital business, today announced the finalists in the 2015 Digital Accelerator Awards, a global awards program recognizing innovative individuals and organizations accelerating and transforming businesses with APIs. “We believe that digital has the potential to be the basis of competition and that APIs unlock the potential of digital business,” said Chet Kapoor, Apigee’s CEO. “We salute the 2015 Digital Accelerator Awards …
I was recently asked to speak at Apigee’s I Love APIs City Tour in Los Angeles. It was a fun event, casual and memorable. If the City Tour comes to your area, I would highly recommend attending. My presentation was on the design and development of a fully integrated digital ecosystem, powered by Drupal, Akamai and Apigee. While working on Fox.com, we needed a new environment to help publish content, and offer next-day viewing of television shows, across 12 unique platforms. This is just a small taste of how we did it. …
If you believe you need to write a business plan for your new startup, consider these tips from 9 entrepreneurs. What information should you focus on in your plan, what tools should you use to write a plan (I love LivePlan), or more importantly, do you really need a business plan? Today, investors are looking more at proofs of concept and the entrepreneur’s ability to actually build/produce/sell the product they are pitching. If you have a new mobile app idea, you need to build it more than you need a business plan. If you have a new fashion line, you …
The 4th Industrial Revolution is upon us, and it’s time to embrace it. Robotics, artificial intelligence, the internet of things, are all built on the foundation of APIs (Application Programming Interfaces). Jennifer Yeadon at SmartFile just posted a great piece about the Benefits of API-First Design. APIs are everywhere and unless you live off the grid or on a private island with no cell reception, you’ve interacted with an API. This interconnectivity is often a result of API-first design. “APIs are being used in the real world today, from rewards points when buying coffee, to tracking which parking meters are …
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