We are change agents, growth hackers, and full-stack marketers on a mission to radically improve how organizations use technology and digital experiences impact consumers. With a background that spans over 30 years, we absolutely love working with some of the greatest (and our favorite) brands on the planet to innovate technology, engage culturally and digitally transform how their business meets the expectations of their customers.
Product teams often serve as the nexus between all organizational units within a company, ensuring that a specific line of business follows a clear roadmap and that cross-functional alignment drives success. At their most empowered, product owners are like miniature CEOs for each offering within a company. Unfortunately, in today’s complicated IT landscape, not everythingSeptember 19, 2019
In my experience as a digital consultant for Google Cloud’s Apigee team, I’ve found that when a technology gets classified as “middleware,” it’s often encumbered with a scarlet letter of sorts. Business leaders find it unexciting — so much so that they often resign it to the purview of technology professionals and don’t spare aSeptember 7, 2019
Content development is not as scary as it may sound. In fact developing unique content to be used online is much easier than you’d expect. As you’ve probably heard, ‘content is king,’ and the seemingly endless need for fresh content is a demand facing everyone with an internet presence. This need is particularly true ifMarch 12, 2019
In e-commerce, shopping cart abandonment is ubiquitous. A meta-analysis conducted by the Baymard Institute found that about 70 percent of all online shopping carts are abandoned. Chris Hood discussed this issue along with several ideas around what to do about it with Joni Sweet at NCR Silver. “If you’re able to capture their email, youOctober 9, 2018