Product teams often serve as the nexus between all organizational units within a company, ensuring that a specific line of business follows a clear roadmap and that cross-functional alignment drives success. At their most empowered, product owners are like miniature CEOs for each offering within a company. Unfortunately, in today’s complicated IT landscape, not everything that should be thought of as a product receives the designation. In my time as a digital consultant, I’ve seen one particular technology too often dismissed as …