Our recent CIO survey with Oxford Economics contained a few takeaways that stood out to me: most companies are using API-first strategies, and those most committed to this concept report faster innovation and greater value from business partnerships. Even so, the survey indicates that a healthy minority of enterprises still think of APIs in integration-first terms. This mindset can block these organizations from many of today’s most important business opportunities and impede their ability to adapt to new opportunities that may emerge …
Tag: Innovation
I spent some time with Joel Ward this week discussing strategy, technology, and customer experiences. We covered some great topics around developing technology that meets your customer expectations and building a culture within your organization to …
This week, Google Cloud focuses on retail by sharing a series of podcasts that takes a closer look into how cloud technologies have shaped the retail industry over the last year. In this series, you’ll hear …
It's no secret that most businesses are scared of failure. They spend time trying to avoid mistakes at all costs, even if it means not taking risks or driving innovation. But suppose you want your business …
To remain relevant in today’s customer-centric marketplace, organizations must possess the ability to scale applications globally, and provide the intelligence and personalization their customers have become accustomed to. …
To drive modernization and innovation, enterprises are increasingly adopting API-first approaches to connecting services across hybrid and multi-cloud environments. APIs and Clouds are everywhere today and hybrid API management gives you the flexibility to deploy your …
APIs are the backbone of digital transformation, and they are essential for business innovation. With APIs, you can securely share data and functionality with developers both inside and outside of your organizational boundaries, letting you build …
Today, retail customers have more #digital-first, convenient ways of shopping than ever before. And APIs are one of the critical pieces of #technology that have made this possible by giving retailers the ability to transform their …
In 2020, virtually all industries, from retail and manufacturing to finance and hospitality, shifted how they do business. The uniting trait across all of them? A sharpened, more urgent focus on digital maturity and an API …
Product teams often serve as the nexus between all organizational units within a company, but often lose sight of developing API Products to ensure that cross-functional alignment drives success. At their most empowered, product owners are …
In my experience as a digital consultant for Google Cloud’s Apigee team, I’ve found that when a technology gets classified as “middleware,” it’s often encumbered with a scarlet letter of sorts. Business leaders find it unexciting …
Content development is not as scary as it may sound. In fact developing unique content to be used online is much easier than you’d expect. As you’ve probably heard, ‘content is king,’ and the seemingly endless …
In e-commerce, shopping cart abandonment is ubiquitous. A meta-analysis conducted by the Baymard Institute found that about 70 percent of all online shopping carts are abandoned. Chris Hood discussed this issue along with several ideas around …
Online learning has evolved tremendously over the last decade, and as technology has helped us learn through new channels, it has also developed new challenges that some argue put learners in a passive role and reduce …
Digital marketers are truly multifunctional people. The statement is increasingly more true as businesses navigate social media, user experiences, SEO and coming up with new ways to connect with customers. In a recent article by Alina …
What it takes to invent the next breakthrough in technology is an idea, innovation, and the courage to ignore the naysayers. You’ll hear success secrets from today’s top innovators and visionaries and get a sneak peek …