Our recent CIO survey with Oxford Economics contained a few takeaways that stood out to me: most companies are using API-first strategies, and those most committed to this concept report faster innovation and greater value from business partnerships. Even so, the survey indicates that a healthy minority of enterprises still think of APIs in integration-first terms. This mindset can block these organizations from many of today’s most important business opportunities and impede their ability to adapt to new opportunities that may emerge …
Tag: Business Value
I spent some time with Joel Ward this week discussing strategy, technology, and customer experiences. We covered some great topics around developing technology that meets your customer expectations and building a culture within your organization to …
For the past several years, tech giants have been trying to make artificial intelligence in its many guises HPC, data analytics, and other advanced workloads more available and easier to use for enterprises. Traditional OEMs such …
This week, Google Cloud focuses on retail by sharing a series of podcasts that takes a closer look into how cloud technologies have shaped the retail industry over the last year. In this series, you’ll hear …
It's no secret that most businesses are scared of failure. They spend time trying to avoid mistakes at all costs, even if it means not taking risks or driving innovation. But suppose you want your business …
To drive modernization and innovation, enterprises are increasingly adopting API-first approaches to connecting services across hybrid and multi-cloud environments. APIs and Clouds are everywhere today and hybrid API management gives you the flexibility to deploy your …
Some of the most important data at your company isn’t living in databases, but in documents, and marketing assets. Yet most companies are still manually writing copy and are reliant on guesswork to get consumers to …
In 2020, organizations worldwide quickly realized that digital transformation is the biggest driver of their business strategy and APIs are central to the successful execution of any effective digital transformation. In fact, API traffic for Apigee …
Today, retail customers have more #digital-first, convenient ways of shopping than ever before. And APIs are one of the critical pieces of #technology that have made this possible by giving retailers the ability to transform their …
Businesses often struggle with breaking out of the mindset that APIs are solely meant for integrations. In this episode, Chris Hood chats with Raymond Peng, a Global Value Advisor at Google Cloud, to understand how businesses …
Do you know if the technology choices you are making have relevance for the business? How do the business decisions being made impact the technology deployed in your environment? IT professionals often struggle …
Product teams often serve as the nexus between all organizational units within a company, but often lose sight of developing API Products to ensure that cross-functional alignment drives success. At their most empowered, product owners are …
In my experience as a digital consultant for Google Cloud’s Apigee team, I’ve found that when a technology gets classified as “middleware,” it’s often encumbered with a scarlet letter of sorts. Business leaders find it unexciting …
Content development is not as scary as it may sound. In fact developing unique content to be used online is much easier than you’d expect. As you’ve probably heard, ‘content is king,’ and the seemingly endless …
In e-commerce, shopping cart abandonment is ubiquitous. A meta-analysis conducted by the Baymard Institute found that about 70 percent of all online shopping carts are abandoned. Chris Hood discussed this issue along with several ideas around …
Digital marketers are truly multifunctional people. The statement is increasingly more true as businesses navigate social media, user experiences, SEO and coming up with new ways to connect with customers. In a recent article by Alina …