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Some of the most important data at your company isn’t living in databases, but in documents, and marketing assets. Yet most companies are still manually writing copy and are reliant on guesswork to get consumers to click or share. Organizations are also leaving heaps of value on the table in the form of new and better social marketing that can be unlocked with artificial intelligence applied to the process. In this episode, we chat with Kate Bradley Chernis, CEO of Lately.ai to learn what she thinks about life, music, innovation, and how her company is reinventing social marketing with artificial intelligence.