App Innovation—The Key to Unlocking Future Success

App Innovation with Chris Hood

To remain relevant in today’s customer-centric marketplace, organizations must possess the ability to scale applications globally and provide the intelligence and personalization their customers have become accustomed to. For instance, our research shows 8 out of 10 consumers are more likely to buy from a business that personalizes their experience* and 9 in 10 consumers want and expect an omnichannel experience. There is a need to demonstrate agility in innovation. This means that you are able to engage customers in a more personalized fashion, in addition to ensuring a more resilient organization by building adaptable applications.

This event is the first in a series about application innovation and how APIs can help your organization transform into an intelligent, adaptable, and resilient business. We will look closely at your organization’s applications and APIs – what they are, how they work, and how they connect to each other – in order to be a catalyst for enterprise-wide innovation. Reimagining how your APIs leverage data, enable automation, deliver customer experiences and interact with ecosystems of people, devices, and marketplaces is the first step toward making always-on innovation central to your business.

In this webcast you will get an overview of the key pillars to application innovation:

  • How to build customer-centric digital experiences leveraging APIs
  • Developing business ecosystems that help drive enterprise innovation
  • Leveraging Data-Powered Innovation to develop adaptable applications
  • Reference real-world case studies and their results

*source: Blake Morgan at Feb. 2020
^source: Laura Krajewski at, July 2020

App Innovation with Chris Hood

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