Digital marketers are truly multifunctional people. The statement is increasingly more true as businesses navigate social media, user experiences, SEO and coming up with new ways to connect with customers. In a recent article by Alina Gorbatch, 14 experts reveal their essential marketing tools.
To solve this conundrum, we decided to turn to the experts. We interviewed successful marketers from various backgrounds, asking them to name their top-rated marketing software. Here’s what we discovered:
Sam Hurley, a top-ranked digital marketer, swears by Wishpond for its user-friendly marketing automation features that simplify drip campaigns, social media contests, and lead scoring.
Alex Swallow, the Influence Expert, finds the most value in LinkedIn for personal brand promotion, networking, and gathering industry-specific insights.
Madalyn Sklar, renowned blogger and podcaster, recommends Social Jukebox for scheduling evergreen content across multiple platforms, thereby allowing more time for audience engagement.
Vladimir Gendelman, Founder & CEO at Company Folders, depends on a combination of SEMrush, Google Analytics, and Majestic for keyword research, traffic analysis, and identifying outreach contacts, respectively.
Jennifer Lehner, a digital marketing strategist, loves Meet Edgar for its ability to keep content flowing around the clock and constantly generate leads.
Melonie Dorado, an international best-selling author, relies on a mix of Ontraport, Buffer, Adobe Spark Post, and ManageFlitter for tasks ranging from email list management and tweet scheduling to graphic creation and Twitter account cleanup.
Olga Gabdulkhakova, PR and Marketing Manager at SEO PowerSuite, turns to Awario and SEO SpyGlass for tracking content spread and spying on competitor partnerships, respectively. For the editorial process, she leans on Trello and Google Docs.
Chris Makara, digital marketing strategist, uses his own creation, Bulk.ly, to automatically feed social media updates into his Buffer account. Additionally, he relies on Google Analytics and Ahrefs for performance tracking and actionable data.
Tony Restell, Founder of Social-Hire.com, swears by Quuu Promote for expanding the reach of his best content pieces.
Jan Gordon, a top global influencer, uses a variety of tools, including Wishpond, Hootsuite, Canva, and Bundlepost.
Steve Williams, digital marketer and founder of BuzzAndTips, swears by ActiveCampaign for email marketing and Thrive Leads for email list building.
Ashley Faulkes, SEO consultant, finds Ahrefs for SEO tasks and Active Campaign for email marketing to be indispensable.
Erika Heald, Chief Content Officer at Spin Sucks, loves BuzzSumo, TrackMaven, Evernote, Bitly, and SproutSocial.
Lastly, Ted Rubin, a social marketing strategist, believes the most effective marketing tool is the personal approach of relationship building.
In conclusion, these expert insights should serve as a starting point to explore new tools that can make your digital marketing more effective and efficient. So, if you’re a marketer with a favourite tool, don’t hesitate to share it with us in the comments below. Together, let’s equip ourselves with the best tools and transform into digital marketing superhumans!