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Ulta Beauty is redefining the beauty industry by creating personalized, digital experiences for their shoppers. Their focus on innovation has been a true point of differentiation and an important topic that other retailers and brands could learn from. In this episode we speak with Michelle Pacynski, VP of Digital Innovation at Ulta Beauty, to discuss how her team is focused on bringing innovation to the enterprise, to build a digital store of the future. Our Retail Takeover features a series of conversations with leading brands and retailers where we dig a little deeper into what it’s like to be a leader in today’s landscape. Listen to additional episodes featuring Zulily and Albertsons.