Tag: CEO

In my experience as a digital consultant for Google Cloud’s Apigee team, I’ve found that when a technology gets classified as “middleware,” it’s often encumbered with a scarlet letter of sorts. Business leaders find it unexciting — so much so that they often resign it to the purview of technology professionals and don’t spare a second thinking about it. Those technology professionals, meanwhile, sometimes recognize that “middleware” can be a misnomer, but may see technologies in this category as little more than bland mechanisms for integrating applications. Bluntly, “middleware” technologies are too often regarded as a dull back-office necessity and …