- November 3, 2014
- Posted by: Jill R.
- Category: Marketing
Online learning has evolved tremendously over the last decade, and as technology has helped us learn through new channels, it has also developed new challenges that some argue put learners in a passive role and reduce interactivity. In a recent article, eServe spoke with a few digital specialist and e-learning companies to look at how effective videos are in the training and educational process.
Included in the article, Chris Hood shared some thoughts, “true video learning should be developed out of content the viewer truly desires to learn. If the desire to learn is genuine and the materials are something the viewer is interested in, the impact is much stronger,” says Hood who also adds that incentives such as bonuses or rewards can also make video learning more effective.
The article outlines 7 techniques to get the most out of your video content, but these strategies aren’t solely designed for e-learning. Any video content depends on capturing the attention of the viewer and making it memorable enough to be interacted with and shared. In marketing, your video strategy and personalization strategy should always consider how to create engaging user experiences and meaningful content.